Key Takeaway

Zero APR financing is not free money. The cost is typically built into a higher product price (5–15% markup). Always compare the zero-EMI price against the cash/upfront payment price before deciding.

60,000
6 Months
199
3,000
Effective Financing APR17.83% p.a.
Net Cost Premium3,676
Monthly EMI10,000

No-Cost EMI Hidden Costs Breakdown:

  • Cash upfront cost (price after discount): 57,000.
  • No-Cost EMI total cost: 60,676.
    • Upfront Product Price: ₹60,000
    • Processing Fee: ₹199
    • 18% GST on Interest Component: ₹477
  • Selecting the EMI plan over paying cash costs you an extra 3,676.
  • This makes the equivalent true cost of financing equal to 17.83% APR p.a.

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Frequently Asked Questions

What is a 0% APR or No-Cost EMI?

It is a retail promotion where you buy an item on EMI without apparent interest charges. The retailer offers a discount upfront matching the bank's interest cost.

What are the hidden charges in No-Cost EMIs?

Hidden charges include bank processing fees, 18% GST charged on the interest component, and the loss of cash discounts that would be available for upfront purchases.

How is the effective APR calculated for No-Cost EMIs?

Effective APR is calculated by finding the Internal Rate of Return (IRR) on your actual cash outflows, which is typically 12% to 18% p.a. due to GST and fees.

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